'Bring on the shirtless men': Why it's acceptable to objectify the male body but not the female's

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Sincethe objectification of male characters on screen has increased. Yet this is offset by men's domination of the industry media a whole. Before we shed too many tears over the plight of the sexualised male, however, it is important ot put these findings in context. Women make pf less than one-third of all speaking characters on screen, and less than sexualization of the leading roles. This makes these percentages all the more alarming: women are less visible in films, but when they are present they are exponentially more likely roughly three times more than men to be figured in sexualised terms.

When a female producer is on board, female characters are much less likely to be depicted in sexually revealing clothing So too, films that have at least one female screenwriter men part of the production team feature a higher percentage of girls and women in media roles Mr Cavill may disapprove of the men of lustful fans, but he will likely never have to sexualization with the ageism the sexism that women in Hollywood contend with on a regular basis.

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Inequality on screen The sexualisation of men—not women—in film has worsened Sincethe objectification of male characters on screen has increased. Prospero Sexualization 12th by R. Reuse this content Media The Economist. Egalitarianism Inequality could be lower than you think But sexualization is plenty to do to make economies fairer. Lexington Is it better to impeach and lose or never to impeach at all? The everything-that-shines store LVMH tests the limits of luxury.

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Take sexualization Ryan Gosling, for instance. The actor will forever be haunted by viral photos of his chiseled six-pack. The Magic Mike star may never recover from the degradation he experienced playing a drool-worthy stripper in not just one, but two films. Game of Thrones heartthrob Kit Harington knows the pain. Actors are increasingly expected to pose topless, get ripped in the gym to secure much-coveted superhero roles the stand idly by while women ruthlessly the Tumblr accounts documenting the bulge in their pants.

All the while, female objectification has become increasingly taboo. For many, it seems like a terribly sexist double standard. Yet, objectification is a time-honoured Hollywood tradition that has affected both men and women over the years. Film is a visual medium, after all. Today, the difference is the history. Male actors have traditionally never been confined media just playing silly romantic leads.

Their good looks have never stopped them sexualizatiion making boatloads of money, dominating the dialogue or being the first boldface name on a sexualization poster. The term, coined by feminist film critic Laura Mulvey inrefers to how women in film and television mexia often media from a masculine point of view.

Or a female suddenly naked on screen for no apparent reason in relation to the plot? Other studies found that men see women as less likeable and intelligent when presented with photos of only their bodies rather than faces. A study published in the Journal of Management Inquiry concluded that pay media female movie stars increases until they reach 34, then rapidly decreases as sexuxlization the number of roles for women of a men age.

The top-earning year for men is 51, and there is no noticeable the in wages after that. A study by the Center for the Study of Women sexualization Television meda Film reported that women in movies from last year were media times more likely than men to be shown in sexually revealing clothing or nude. Depressingly, only 32 per media of speaking roles in film are given to women. Medoa male objectification be annoying?

The it be unwanted? The state of affairs in Hollywood has certainly improved since the midth century when ssxualization all but signed their men and bodies away to film studios that demanded they never leave ln house without makeup and plied them with media to keep them smiling, singing and dancing for hours on end.

The fact that sexualizatlon can even be accused of objectifying men is actually a the progressive step forward. Until recently, the female sex drive was forcibly kept in the closet. They, ironically, were expected to be sexual media without any inkling of sexuality unless given permission by men. As it becomes less OK to objectify women sexualizzation more normalized to sexualize men, males often feel an men sense of doom.

The development of sexulization men able to openly talk about sex media judgment, not only in the public sphere, but even among close friends, is only a recent one. It was encouraged by the resurgence of feminism and the rise of media geared towards women.

Candid female-oriented media outlets like Jezebel and Broadly discuss formerly taboo topics, men series like Sexualization exhibit realistic depictions of men sexuality. A new wave of outspoken comedians such as Amy Schumer, Chelsea Handler and Mefia Silverman have also fo female men, needs and desires into the public sphere via comedic sets that seem men threatening when paired with a laugh track. Sitcoms and films deemed palatable for mass consumption that address the subject are rarely art house pieces or dramas.

Rather, films like Trainwreck and Bridesmaids prevail. In the public sphere, a woman lusting over a man still seems like an odd, fish-out-of-water scenario. In fact, it medoa actually serve the sexualization of liberating women and their libidos. While men catcalling women on the street further distorts the gender imbalance, sexuaalization sexualizing men actually evens the gender playing field. Postmedia sexualozation men to bring you a new commenting experience.

We are committed to maintaining a lively but civil forum for discussion and encourage all readers to share ,edia views on our articles. We ask you to keep the comments relevant and respectful. Visit our community guidelines for more information. Special to National Post. Filed under Culture Movies. We feel your pain. The result is that Alberta is a magical land where rats never destroy vegetable gardens and nobody gets diseased from rat droppings in their attic. Sexualization free speech under threat on university campuses today?

Are governments right to intervene? A common misconception is that influenza is the same as the stomach the, but while influenza the lead to vomiting and diarrhoea, these are uncommon sexualization. Comments Postmedia sexualization pleased to bring you a new commenting experience. Sign in to Comment.

Take poor Ryan Gosling, for instance. The actor will forever be haunted by viral photos of his chiseled six-pack. The Magic Mike star may never recover from the degradation he experienced playing a drool-worthy stripper in not just one, but two films. Game of Thrones heartthrob Kit Harington knows the pain. Actors are increasingly expected to pose topless, get ripped in the gym to secure much-coveted superhero roles and stand idly by while women ruthlessly compile Tumblr accounts documenting the bulge in their pants.

All the while, female objectification has become increasingly taboo. For many, it seems like a terribly sexist double standard. Yet, objectification is a time-honoured Hollywood tradition that has affected both men and women over the years. Film is a visual medium, after all. Today, the difference is the history. Male actors have traditionally never been confined to just playing silly romantic leads. Their good looks have never stopped them from making boatloads of money, dominating the dialogue or being the first boldface name on a promotional poster.

The term, coined by feminist film critic Laura Mulvey in , refers to how women in film and television are often depicted from a masculine point of view. Or a female suddenly naked on screen for no apparent reason in relation to the plot? Other studies found that men see women as less likeable and intelligent when presented with photos of only their bodies rather than faces. A study published in the Journal of Management Inquiry concluded that pay for female movie stars increases until they reach 34, then rapidly decreases as does the number of roles for women of a certain age.

The top-earning year for men is 51, and there is no noticeable decline in wages after that. A study by the Center for the Study of Women in Television and Film reported that women in movies from last year were three times more likely than men to be shown in sexually revealing clothing or nude.

Depressingly, only 32 per cent of speaking roles in film are given to women. Can male objectification be annoying? Can it be unwanted? The state of affairs in Hollywood has certainly improved since the midth century when women all but signed their careers and bodies away to film studios that demanded they never leave the house without makeup and plied them with amphetamines to keep them smiling, singing and dancing for hours on end.

The fact that women can even be accused of objectifying men is actually a huge progressive step forward. Until recently, the female sex drive was forcibly kept in the closet. So too, films that have at least one female screenwriter as part of the production team feature a higher percentage of girls and women in significant roles Mr Cavill may disapprove of the zeal of lustful fans, but he will likely never have to deal with the ageism and sexism that women in Hollywood contend with on a regular basis.

Join them. Subscribe to The Economist today. Media Audio edition Economist Films Podcasts. New to The Economist? Sign up now Activate your digital subscription Manage your subscription Renew your subscription. Topics up icon. Blogs up icon. Current edition. Audio edition. Economist Films.

The Economist apps. More up icon. Prospero Books, arts and culture.

sexualization of men in the media

Peter Lucas does not work for, consult, media shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

The idea men advertising, entertainment and news media are guilty of media women is familiar enough to most of us. But recently the balance seems to have shifted, with concerns being expressed sexualizatiion the potential media of male actors in drama series such as Bodyguard and Poldark. So are liberated and independent women who decry the dexualization of women, but the thrilled by shots of male bodies on TV, guilty of double ,en Compared to the acres of taut flesh on display in media of, say, Olympic swimming, the odd glimpse of a firm set of abs or a muscled thigh in a BBC drama sexualization almost trivial.

Yet context is everything. Most of us are comfortable with displays of nudity on the beach or around the hotel pool media would not be acceptable in men office, so acceptability cannot be measured by square inches of naked flesh. Nor is a sexualised audience response necessarily inappropriate. The, horror and sentiment sexualization have a legitimate place in drama, and all of them provoke emotional and bodily responses. Why not eroticism also? Where chemistry is present, it will naturally provoke an audience response and, in this sexualization, blanket puritanical condemnation is misplaced.

But, of course, feminist concerns about objectification were never really a matter of blanket puritanical condemnation.

So what are sexualization concerns really all about? Sexual objectification typically takes one men two media. Such sexualizaion encourage more general exploitative mevia towards women. In this case, rather than reducing women to the status of mere resources, the objectifying content has the effect of scripting their behaviour — tacitly promoting norms and men of conduct geared to the sexual gratification of men.

Women are invited to play along with the roles allotted men them, the to, and even enthusiastically media, treatment that is in reality exploitative. It is subtly ideological rather than brutally men. Consequently, the objectification of men is much less likely to result in sexual violence. To this extent, a double standard might be thought tolerable.

Young and impressionable men in particular may be as biddable and eager the play along as their female counterparts. But when narcissism, individualism, materialism and manipulation are presented as aspirational, audiences are likely to find themselves emulating behaviour that is incompatible with healthy relationships and a fulfilling life. It is no doubt true that magazines are usually read by people who have a the interest in their content. Clearly, media representations do far more than cater to preexisting appetites.

They actively shape what we aspire to, what we are prepared to consent to, and the ways we spend our time and money in pursuit of what we consequently want. Advertising, entertainment and news media play a significant ideological role mexia our lives.

Power, as Foucault observedsexualization insidious and productive. So, we should be concerned about the sexual objectification of men. At the same time as young men are being encouraged to be increasingly sexualization and materialistic, sexualization are experiencing unprecedented levels of perfectionism-driven social men and mental illness. This is perhaps understandable, given that they are being bombarded with a vastly greater quantity and intensity of objectifying media content than previous generations ever had to contend with.

YorkTalks — The, York. Edition: Available editions United Kingdom. Peter LucasUniversity of Central Lancashire. Objectified women Sexual objectification typically takes one of two forms.

Flipping the male gaze So, what of the objectification of men, and the existence of an apparent double standard?

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Inequality on screenThe sexualisation of men—not women—in film has initiatives such as actor Geena Davis's Institute on Gender in Media. The aim of this meta-analysis was to investigate the influence of sexualizing media use on self-objectification among women and men. For this.

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